This week’s blogging roundup, featuring posts on the blogs and the mini-blogs: A bad Catholic’s Reflections on Ash Wednesday (Hispanic Houston) More images in Facebook Cover Images — a Louisi …
This Week in Blogs — March 9th — via Sandra Says http://flip.it/cWqIW
Name *, hispanichouston.com
There’s a rule (for me) when it comes to television shows or films based on books I love — I usually hate the film/TV version. And 99% of the time I hate the remake if I loved the original fil …
TV Find: “From Dusk Till Dawn: The Series” premieres next week | Hispanic Houston http://flip.it/1ESRJ #hispanichou
These photos are taken from inside a car while on a road trip to New Orleans. I really like how the sky looks against the swamp. These images are from before I got my DSLR camera. Instructions Cli …
These photos are taken from inside a car while on a road trip to New Orleans.
I am a bad Catholic. That’s not a statement of guilt, just one of fact. There really is no stretch of the imagination or creative license that’s going to make my once-a-year visit to Mass (somet …
Reflections on Ash Wednesday | Hispanic Houston http://flip.it/UFU7K #hispanichou
Kristin Wong, getrichslowly.org
This article is by staff writer Kristin Wong.We get a lot of pitches at Get Rich Slowly. Despite the underlying marketing agenda, sometimes these pitches contain useful information that is worth sharing. Case in point, Pep Boys emailed us a…
5 car maintenance services you can get for free http://flip.it/ZXhQe
This is the story no one is telling.
The Battle of the Tweets — but for the bilingual Hispanic consumer.
Meet one of the most fertile grounds for brands reaching Hispanic Millennials.
Brands are competing for attention during key moments in time - Superbowl, Emmys, Breaking Bad. Oreo’s "You can still dunk in the dark" reigns as the king example.
But it’s not happening during the highly rated Hispanic shows - Univision’s Premios Juventud (music awards show), novelas such as Por Que el Amor Manda, Telemundo’s La Voz Kids (Spanish language version of The Voice).
Little real-time marketing, few promoted tweets, hardly any rich content.
And one of the most interesting aspects is that the conversations and engagement on Twitter for these Spanish-dominant shows is actually in English - or Spanglish. Take a peek on Twitter at #lvk (La Voz Kids), #porqueElAmorManda (Por Que El Amor Manda).
This means that there is an enormous bi-lingual Hispanic millennial audience engaging in real time - sometimes by the millions - and no one is engaging back.
So who’s going to develop real-time content that speaks to this bilingual audience?
What brand is going to win this Battle of the Tweets?
Veremos - and as soon as we get insights from some of the work we’re doing we’ll be sure to share. :)
Name *, hispanichouston.com
In today’s TV Find I am inviting you to join me in checking out the new comedy starring George Lopez, “Saint George.” Set the premier this Thursday on the FX Network, the show is Lopez’ return …
TV Find: “Saint George” brings George Lopez back to sitcoms | Hispanic Houston http://flip.it/IzR0i #hispanichou